Why Every Creative Should Sell Online Courses

Online education is expected to become a $300 billion dollar industry by 2026.

If that’s not enough to persuade you to create and sell online courses, here are a few more reasons why you should sell online courses.

If you’re a creative entrepreneur, your most important asset is your mind. Whether it’s painting, singing, or writing, the truth is that you have worked and developed a set of skills that can be turned into an asset.

Don’t just think about your creative properties, the result of your work, as the only things you can sell.

Why do people go online?

Because they want to acquire knowledge. They want to develop skills.

And the most effective way to help them is to create online courses. People are willing to pay for the chance to learn how to do something the same way someone they admire does it.

But that’s not the only reason why you should sell online courses. Here are five other reasons.

1. An online course is an asset by itself.

Think about it. You only have to create your course once. Do the work, offer it to your audience, and it keeps earning what others are so fond of calling “passive income.”

Yes, the job of the creative entrepreneur is to leverage their intellectual property, but that has to be created, again and again.

An online course, however, is a digital product you can sell to as many people as possible, upgrading it, updating its pricing to reflect its value.

2. You learn best by teaching.

Another great reason to create and sell online courses is that we learn best by teaching.

When we explain a concept, an idea, or even dissect a certain skill, we better understand it ourselves.

It is only by trying to help someone else replicate what you have mastered on a subconscious level that you are able to better understand it. And this, in turn, means you are also able to better replicate it yourself.

3. There’s more to it than just the skills you are trying to teach.

As creative entrepreneurs, we might find ourselves with limited marketing skills, mostly because we are focused on creating work of such high-quality that it “markets itself.”

An online course, however, requires that you do take the time to learn a bunch of different skills, sometimes having to step outside your comfort zone.

From recording a video/audio to scripting your lessons/modules, and from building a landing page to engaging your students through the learning management system, creating and selling an online course will challenge you and help you develop skills that you can then use to better market your other products and services.

4. Teaching others helps you become an authority in your field

You can notice this trend with the Masterclass series of courses. Famous people who are authorities in their field are teaching online courses through this platform.

But the reverse is equally true.

Teaching an online course helps you establish authority, and may even turn you into the go-to resource for many aspiring creative entrepreneurs as well.

Yes, you may think this won’t help much, because you want to sell your art, not help your “competition,” but this is a very short-sighted way to look at things.

After all, if you do help inspire the next generation of creative entrepreneurs, they will mention you as an inspiration, and all of their fans and customers will also check out your stuff.


You might be thinking, “There are already a million courses out there.” Or maybe you’re thinking, “There’s a lot of free information readily available these days.”

Those are not valid excuses. If your course adds value and is reasonably priced, people will want to buy it.

After all, if you’re a creative entrepreneur, people will want more access to the way you do things, and they want to learn the skills and knowledge and experience you have developed over the years.

What tools can you use to create an online course? Thinkific is a great option, and if you click this link here you get one month three on the Pro plan, so you can create and sell your first online course.

Also, Podia is the most affordable LMS system out there, and it does include a plethora of features and integrations.

Whatever platform you decide on, be sure to try creating an online course and share your expertise with other aspiring creatives.


This post contains affiliate links. We may earn a small commission, at no additional cost to you.

2 thoughts on “Why Every Creative Should Sell Online Courses

Leave a Reply to a e i o u ! Cancel reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.