There’s no doubt about it: we have divided our lives into two different parts – offline and online. And the online world provides just as many opportunities, maybe even more, than the offline.
Well, then it should make sense to also sell your art online, right?
It is possible. But can it be done?
Yes, of course.
Selling art online is not only possible, but more and more opportunities are being presented every few months. Art collectors have become more confident towards buying art from online sources, purchasing works without having to see them in person.
It’s an exciting time to be selling art online, and with a bit of creativity and employing various guerrilla marketing techniques, you can do without investing a lot of money in advertising and such.
But before you even think about selling your art online, it’s important to cover a few of the basics.
An important part of selling anything is figuring out what you’re selling.
Keeping a data-sheet with all your available artworks is a good way to start.
Being organized in this regard helps you easily cross-analyze the availability of a specific artwork, ensuring that you are offering the same artworks for the same price.
Of course, keeping such records will help you extrapolate data, analyze what kind of artworks sell best, giving you an strategic advantage when creating new art.
Presentation & Storytelling
It’s all about the story.
You need to figure out to what types of people your artworks will appeal to. You need to do a bit of research, try to know as much about them as possible.
Then, you can present them with a compelling story as to why they must buy your art.
Make a compelling case, or you risk losing potential buyers.
We’re not talking technical stuff, such as the medium that was used, the size of the artwork, but also a story that can help potential buyers establish an emotional connection with the art piece you are trying to sell them.
Try not to go overboard with this. It’s not an effective sales pitch if it’s a two thousand word essay on the history of art.
Since any potential buyers won’t have personal access to the artwork, it’s important to present them with quality pictures.
Some people are curious to see how a specific artwork would look hanging on a wall. Or against an easel. They may want to see a detailed image, to see every little details.
It’s best to provide at least four different images of any artwork you plan to sell.
Just artwork, no background or interference. Pay special attention to lighting and contrast; the image should resemble the original as possible.
Focus on a key element of the artwork, such as some detail or element that is important. If the work is highly textured, take an angled photo to show the depth of the artwork.
In site Image
Take a picture of the artwork placed in its natural habitat, such as a living room or bedroom.
People are curious about stuff like that.
If you cannot take this photo in your own living room or bedroom, you can always download a mockup image and edit it in Photoshop.
Now, this photograph should be about something that is special about your artwork. Has it been part of an art exhibit? Is there a signature on the back of the painting?
Something that makes it stand apart.
This is a fantastic tool that a lot of artists overlook.
If it’s possible, a how to video will make your art stand out a lot. We love to take a peek behind the scenes, to witness an artist’s creative process, and also enables us to comprehend the complexities that involve any kind of artistic endeavor.
A two, three minute video, a short statement. That’s going to have a big impact on your sales.
Another thing that artists skip on.
Unfortunately, no, it’s not enough to make great art. You also have to make it so potential customers find it.
Can’t sell something if no one see it.
There are a lot of ways to reach out to potential buyers: social media, PR, email, affiliate strategies, blogger outreach, pop up galleries, studio visits, partnerships, and so on.
A strong social media presence is almost a must these days. Creating an online portfolio is also a great tool.
The idea is to experiment and have fun. A lot of people are too afraid to try out different things. Pay for some ads, enter a self-promotion group, use social media. There are plenty of ways to go about it.
Oh, and one thing: be patient.
Nothing happens overnight.
If you keep trying out new things, always be aware of the results you get, then you’ll find the right promotional tools for you.
Selling art online is not easy. But it’s a market that continues to expand, and it would be a shame not to take advantage of it.